In 1928 the Ford Motor Company established the town of Fordlândia in the Brazilian Amazon. For the company it was to act as basic housing and support for a rubber plantation. For Henry Ford it was an opportunity to recreate an idea of America his career had made antiquated; the small, rural town like his childhood home.
Griffintown is a former vibrant, working-class neighbourhood in Montréal. In 1962 the area was controversially re-zoned as “light industrial” and since fallen into further economic decline. This series was created during a period of plans to demolish the area and replace it with new residential and commercial buildings, despite much debate and doubt in its sustainability.
Hotels are often presented as simulations of other places and times: the English country home, the French chateau, or the grand railway hotels of times past. They also attempt to recreate the home, a feeling of comfort and privacy. All of these elements are accentuated in the lobby, presented as a self-contained, idealized world within a public environment.